MVP development for non-technical founders.
Go from an idea to a working product your customers can use, with the features that will sell it at the top.
Best for: Owners testing a new product line
Your idea, shipped
and ready to sell.
Hand us the product. A founder who has built, bought and grown companies steps in as your CTO, decides what's worth building and what will sell, and meets you once a week. You run your business.
Anyone can write the code. The expensive part is knowing what to build, what to leave out, and how to sell what ships.
Best for: owners testing a new product line.
The first version should be smaller than you think.
We've shipped too much too early. Now we cut to what a customer will pay for, then build out.
Features don't sell themselves. The order you show them in does.
We decide which feature goes on top, which waits, and how each one is presented to the people you sell to.
What we'd build
for a business like yours.
Built and running.
Every tool here runs inside a real business, either ours, a client's or a company our founders built.
You hand it over.
We run it end to end.
A founder takes the CTO/CEO seat on your product. You get a weekly check-in, not a second job.
Call
Thirty minutes with a founder. What you want to build, and what's in the way.
Scope
We turn it into features with an hour estimate for each, at your domain's hourly rate. You pick what's in.
Build
A founder runs your product like its CTO. Engineers ship every week. You get one check-in a week.
Launch & sell
We decide what goes on top, how each feature is presented, and what's worth building next.
You pick the features.
You see the hours.
No random quote. We scope your product into features, each with an hour estimate, at a fixed hourly rate for your domain. Change direction and the hours change with it.
| Feature | What it does | Hours |
|---|---|---|
| User login & roles | Who can see what | 24 |
| Dashboard | Your key numbers on one screen | 40 |
| Client portal | Your customers log in and self-serve | 48 |
| Payments | Invoices and card payments | 28 |
| Email & SMS alerts | Notify the right person | 12 |
| Admin panel | Manage users and data | 24 |
| Total in scope | 176 hrs | |
| Hours from our feature library, as a starting point. Your scope sets the real list. | ||
Before you book.
Do I need a technical co-founder to build an MVP?
No. Most of the owners we work with aren't. Tell us the problem in plain words and a founder turns it into the product. A founder takes the CTO seat on your product.
How much does an MVP cost?
In hours. We list the features, estimate the hours for each, and show your domain's hourly rate upfront. You choose what's in.
What goes into the first version?
Less than you think. We've shipped too much too early. Now we cut to what a customer will pay for, then build out.
How fast can we launch?
Engineers ship every week, and you see the progress at your weekly check-in. [Content to be added: typical time from first call to launch]
Can I change direction halfway?
Yes. Add, drop or swap features at any point, and the hours move with you.
Four more things
we build.
Deal & financial tools
Screeners, models and trackers that help you evaluate and acquire businesses.
Deal & financial toolsAI assistants
Automations that take repetitive work off your team, added only where they pay back.
AI assistantsInternal tools
Portals, trackers and workflows your people use every day, instead of ten spreadsheets.
Internal tools